Beverage Association Endorses First Lady's Anti-Obesity Effort
By Stefanie Hamilton
The American Beverage Association has expressed its support of Michelle Obama’s “Let’s Move!” campaign to fight childhood obesity, and has pledged to improve the ways that calorie information is provided to consumers.
The ABA made this announcement in a Feb. 9 post on the association's blog:
In support of First Lady Michelle Obama’s anti-obesity campaign, “Let’s Move,” our member companies are taking the extra step of putting information on the front of all containers (total calorie count per container, up to and including 20-ounce products), as well as company-controlled vending machines and fountain machines – making the calories on its products more clear and useable for consumers. The more easy-to-use information we give consumers, the better they’ll be able to choose the refreshing beverage that best meets their tastes and needs.
The industry is starting work on this immediately and going above and beyond what is required by law to bring calorie information to consumers. Implementation will begin this year with completion in 2012. Industry will coordinate with the U.S. Food and Drug Administration (FDA) on its new calorie labeling initiative to ensure that the information on the front and back of a package is consistent.
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